Our story

It all begins
with a memory.

A taste you never forget. And a recipe worth passing on.

DISCOVER OUR STORY

01 / THE ORIGINS

Étal de falafels dans la vieille ville d’Alep, Syrie — ALEPPO, SYRIA

ALEPPO, SYRIA

4,000 kilometres.
An unforgettable taste.

As children, we travelled with our parents and brothers to Aleppo, our family’s hometown. Four days on the road, a month of holidays, and on arrival, the smell of falafel filling the streets.

After such a long journey, that first bite was something special.

02 / PASSING IT ON

The taste of home.
Made the way Mum did.

We never quite found that contrast between crispy and soft in Belgium. Except at home, when our mother made her falafel.

That’s the family recipe we wanted to share in Belgium.

03 / THE JOY OF SHARING

FROM IDEA TO HI’FALAFEL

A year of perfecting.
An adventure to share.

We wanted people to discover real falafel: its original shape, generous texture and the taste of our family recipe.

After a year of testing and refining to combine craftsmanship with consistent quality, we launched together as a family.

The name Hi’Falafel is a play on my first name, Haïfa, which I share with my mother. A nod to our family story and to passing traditions on, which lies at the heart of this adventure.

04 / TODAY

Several years later,
the trust keeps growing.

For several years now, we’ve shared this recipe with the same passion. We’re lucky to have customers and businesses who trust us and help more people discover Hi’Falafel every day.

Discover Hi’Falafel

It all begins with a memory.

4,000 kilometres. An unforgettable taste.

The taste of home. Made the way Mum did.

A year of perfecting. An adventure to share.

Several years later, the trust keeps growing.

It all begins
with a memory.

4,000 kilometres.
An unforgettable taste.

The taste of home.
Made the way Mum did.

A year of perfecting.
An adventure to share.

Several years later,
the trust keeps growing.